About Us

About Our Founder

Todd Plaster is an American who has spent more than 25 years living and working in East Asia. His commercial ventures have taken him to Japan and various locations throughout China, where he has pursued his career while also becoming fluent in the Japanese and Chinese languages.


While in China, Todd also developed a love of magic. He now lives in Shanghai with his family, where they have experienced the rigorous Chinese education system. Todd’s heartfelt belief in the need for educational reform has merged with his delight in performing and teaching magic — and the Master Plaster brand was the inevitable result!

About The Team

At Master Plaster, we’re all about engagement. We live at the intersection of magic education and storytelling. In just three years, we’ve produced over 50 stories around our magic products, presented in books and videos — and our prolific R&D/creative team is just getting started! Creating the STEAMagic curriculum is already inspiring us to new heights.


Master Plaster is on a mission to make learning about science and technology magical and engaging. We believe that when kids are having fun, they’re more likely to learn and retain information. Our products are designed to stimulate imagination and creativity, while teaching essential skills in science, technology, engineering, art, and math (STEAM). With over 50 stories already created around our magic products, we’re just getting started!


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